In its second year, Nike’s Athlete Think Tank (ATT 2.0) expands its collective, bringing together 11 elite global women athletes to champion women and girls and expand sport for the next generation.

Through candid conversations at Nike’s World Headquarters and at sporting events across the globe, Athlete Think Tank members have shared insights that will help inform how Nike creates innovative products, meaningful experiences and supportive communities for women and girls.

NIKE, Inc. is continuing to partner with Charities Aid Foundation America (CAF America) to donate a total of $1.25 million this year, which will go toward supporting a nonprofit of choice for Nike Athlete Think Tank members.

Building off the success of its first two cohorts, Nike will form a third Athlete Think Tank later this year. Together with some of the greatest women athletes of our time, Nike is redefining the model of athlete partnership — one that speaks to a broader commitment to listen deeply, serve athletes holistically, and collaborate in creating positive change through sport.

Nike Presents “Goddess Awakened” With Parris Goebel

On July 5, 2023, Nike hosted “Goddess Awakened” in collaboration with choreographer, dancer, artist, athlete and Nike partner Parris Goebel.

“Goddess Awakened” was an experience celebrating the collective power of womanhood through movement, style and self-expression.

Marking a next era for Nike Women, the event featured a dance performance directed, choreographed and led by Goebel, brought to life by a collective of more than 30 Nike athletes and partners

Digital Product Marketing & Activity Program

• Tracked dependencies across five teams to ensure successful delivery of Sprint Planning, Backlog Refinement & Stand Up processes, meeting Nike's Digital Development Playbook standards.

• Improved inter-team alignment & collaboration with Service, Store & Retail Operations, Digital Product, Digital Design, Engineering & Membership teams on NRC & NTC initiatives.

o Megan Thee Stallion – Hottie Handbook

• Program Use: Asana, Jira, Confluence

• Developed & deployed go-to-market strategies for five global campaigns, resulting in a 5X increase in sales volume and a 30% decrease in costs.

• Executed and managed product campaigns, leading to 1M views & 1K reviews on digital platforms.

o 4HUNNID x SNOOPDOG

o SPRING/SUMMER 21 COLLECTION

• Successfully organized plans & budgets across multiple accounts & channels, resulting in an increase of product adoption rate by 20%.

• Supplied wardrobe pieces to commercials, photoshoots and editorials, resulting in 20 product placements per campaign.

• Streamlined production workflow by assisting with high profile campaigns daily, strengthening overall team operations.

• Partnered with email &social teams to develop creative marketing strategies for key brand visuals, boosting overall customer engagement metrics by 35%.

• Creating Online to Offline Moments

o Naruto x YU-GU-OH x Hello Kitty

• Established & Maintained cooperative relationships with community representatives, consumers, employees, and or public interest groups

• Crafted pricing & offers strategy to target new customers & drive incremental sales, proven to increase revenue by 15% over 6 month period.

• Built comprehensive marketing campaigns utilizing research data to identify seasonal demand trends, resulting in a 10% boost of customer retention rate.

I curated a fun calendar for my store to boost the mural & in doing it, I felt we needed an awesome recap. So this is my spin on the NIKE SNKRS app “ This Week In SNKRS”

I Assisted in Development of brand awareness and online reputation 
Social Media Content Management( Instagram, Twitter, Facebook, etc.)

I assisted in the development of brand awareness and online
reputation.
Also Helped identify and improve organizational development aspects that would improve content.

I’ve been given the opportunity to be the social media manger & content creator for The Two Peaches Podcast! Just two unripened peaches trying to navigate through life.

The Ladies at Sports & BS have given me the opportunity to help with Content Creation for their podcast! A podcast by women who love sports with a little bit of bullsh*t mixed in.